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Latest in Loyalty Programme

News Best Western Plus Island Palms Hotel and Marina within the WorldHotels portfolio

BWH Hotels adopts WorldHotels masterbrand ahead of loyalty merger

Best Western remains a flagship brand as BWH Hotels adopts the WorldHotels identity, with a combined loyalty programme due to…

By News Desk ·
News Lobby seating and decorative shelving at The Clan Hotel Singapore

Far East Hospitality to add 26 properties to GHA DISCOVERY

The agreement covers 6,212 rooms across five brands, with GHA DISCOVERY integration planned for early 2027.

By News Desk ·
News Two guests with luggage outside The William Fell Baltimore, Tapestry Collection by Hilton

Hilton Pay with Points launches at 150 US hotels

Hilton has introduced app-based points redemption at checkout for eligible Honors members, starting with 150 US hotels.

By News Desk ·
Spotlight 8 Principles for Designing a Loyalty Programme That Actually Drives Revenue

8 Principles for Designing a Loyalty Programme That Actually Drives Revenue

The traditional hotel loyalty playbook is broken. Points-based programmes designed for road warriors racking up 50 nights annually hold little…

By Sasha Brown ·