Hyatt’s Select trademark opposition to Select by Hilton has been suspended by consent pending settlement negotiations, according to the US Patent and Trademark Office’s Trademark Trial and Appeal Board docket.
The proceeding was filed on 26 October 2026. The public record lists Hyatt Corporation as the opposing party and Hilton International Holding LLC as the applicant for the SELECT BY HILTON mark.
Select trademark opposition remains unresolved
The board’s record lists both the institution of the opposition and a consensual motion to suspend it on 26 October. Its status is suspended, while the Hilton application is shown as opposition pending.
That is not a ruling on the merits and does not establish that either company has won. It also does not mean the opposition has been withdrawn or that the two companies have concluded a settlement.
Hyatt’s pleaded marks include a registered HYATT SELECT mark and two related applications. The dispute concerns naming rights; the docket does not announce a change to either company’s operating hotel portfolio.
Two different uses of Select
Hyatt introduced Hyatt Select in February 2025 as a conversion-friendly upper-midscale brand in the Americas. The concept was designed for shorter stays, with a limited-service model and a focus on the fundamentals of a hotel visit.
The brand gives owners another route into Hyatt’s system, particularly where an existing property can be converted rather than developed from the ground up. It sits within the company’s Essentials portfolio.
Hilton announced Select by Hilton in March 2026 alongside an exclusive agreement with YOTEL. Its approach allows established independent brands to retain their identity and brand management while connecting to Hilton’s distribution, technology and Hilton Honors programme.
YOTEL was named as the first participating brand. The agreement was a franchise arrangement, not an acquisition of YOTEL by Hilton. Those structural differences help explain why similarly named hospitality offerings can still represent distinct business models.
The names are already reaching guests
Hyatt Select Williamsburg is an operating example of Hyatt’s brand. Hyatt’s current hotel page promotes accommodation in Williamsburg, Virginia, with complimentary breakfast, a seasonal outdoor pool and a fitness centre.
York County’s economic development announcement identifies the property as a 133-room conversion at 600 Bypass Road. The county said its Economic Development Authority provided a US$200,000 grant towards renovation costs.
Hilton’s current Select by Hilton booking pages also list participating YOTEL hotels, including properties in Washington, San Francisco and New York. The dispute therefore concerns brands with a visible consumer presence, rather than two names that exist only in development plans.
Settlement talks, not a final outcome
The parties have agreed to suspend the proceeding while pursuing settlement discussions. The terms under discussion have not been disclosed.
No agreement to rename either offering has been announced.
