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Sarah Shaw

Sarah Shaw is a content writer that doesn't make you want to fake a meeting. She's curious about the mechanics of how things actually work, spots the slip between intention and reality, and writes for people who need to know "what's in it for me?" Her storytelling turns corporate speak into conversations. Witty when it counts, invested in her readers, and genuinely playful about the serious stuff. Grab a seat, she's all ears.

172 articles

Appointments Journey Beyond Appoints Jo Boundy to Lead Resorts & Lodges wincwire

Journey Beyond Appoints Jo Boundy to Lead Resorts & Lodges

Journey Beyond has appointed former Commonwealth Bank CMO Jo Boundy as Managing Director, Resorts & Lodges, overseeing its expanding Australian…

By Sarah Shaw ·
Appointments lauren tesch capella winc wire

Capella Hotel Group appoints Lauren Tesch to lead regional sales

Capella Hotel Group has appointed Lauren Tesch as Regional Director of Sales for Australia and New Zealand, based in Sydney.

By Sarah Shaw ·
News Sonesta adds Signature Inn Socorro as domestic growth continues

Sonesta adds Signature Inn Socorro as domestic growth continues

Sonesta International Hotels has added Signature Inn Socorro to its portfolio, extending the group’s domestic growth into another secondary US…

By Sarah Shaw ·
News Oberoi prepares Mayfair debut as global pipeline expands to 30 properties

Oberoi prepares Mayfair debut as global pipeline expands to 30 properties

Oberoi Hotels & Resorts is preparing to open its first UK hotel in London’s Mayfair in 2028, taking the Indian…

By Sarah Shaw ·
News Starboard and LaSalle acquire seven UK Accor hotels in first joint venture

Starboard and LaSalle acquire seven UK Accor hotels in first joint venture

Starboard Hotels and LaSalle Investment Management have acquired seven Accor-branded hotels across the UK from Ares Real Estate Funds and…

By Sarah Shaw ·
News Country Inn Smart Stays enters Delhi NCR with 29-room Gurgaon hotel

Country Inn Smart Stays enters Delhi NCR with 29-room Gurgaon hotel

Country Inn Hotels & Resorts has opened Country Inn Smart Stays, Gurgaon, a 29-room hotel in DLF Phase 1 on…

By Sarah Shaw ·
News IHG turns the journey home into a hospitality touchpoint at the US Open

IHG turns the journey home into a hospitality touchpoint at the US Open

The new Racquet Cruiser takes selected spectators from Flushing to Manhattan, extending IHG’s sports partnership into a practical post-match service.…

By Sarah Shaw ·
Appointments Willie Walsh takes charge as IndiGo CEO as global expansion gathers pace

Willie Walsh takes charge as IndiGo CEO as global expansion gathers pace

The former IATA Director General will oversee IndiGo’s operations, international growth strategy and evolving customer proposition. Willie Walsh has formally…

By Sarah Shaw ·
Appointments Fairmont Appoints Christian Poda as Vice President of Operations for Europe and North Africa

Fairmont Appoints Christian Poda as Vice President of Operations for Europe and North Africa

Fairmont Hotels & Resorts has appointed Christian Poda as Vice President of Operations, Europe and North Africa, bringing him into…

By Sarah Shaw ·
Appointments Forbes Travel Guide Appoints Anne Stingle as Vice President of Partner Services

Forbes Travel Guide Appoints Anne Stingle as Vice President of Partner Services

Forbes Travel Guide has appointed Anne Stingle as Vice President of Partner Services, strengthening its partner-facing leadership team across key…

By Sarah Shaw ·