The new-build hotel will be Minor Hotels’ first property in Hanoi and will extend the group’s Vietnam portfolio beyond resort destinations into a major urban market.
Minor Hotels has signed a management agreement with Trading Construction Works Organization to operate Avani+ Hanoi, a 310-key premium lifestyle hotel scheduled to open in 2028.
The property will be located in Bach Mai Ward, at the intersection of Minh Khai and Kim Nguu Street, and will form part of a wider mixed-use development anchored by Hinode City, a new lifestyle mall. The precinct will also include 1,099 residential and serviced apartments.
The signing is significant for Minor Hotels because it will establish the group’s first property in Hanoi and its first branded hotel in a major Vietnamese city.
Until now, Minor’s Vietnam portfolio has been concentrated around resort and leisure destinations.
The group currently operates Anantara Hoi An Resort, Anantara Mui Ne Resort, Anantara Quy Nhon Villas and Avani Quy Nhon Resort, alongside The Vietage by Anantara luxury train carriages.
A new urban direction for Avani in Vietnam
Avani+ Hanoi will target a broader mix of travellers than Minor’s existing Vietnam resorts.
Its central location, around a 10-minute drive from Hanoi’s Old Quarter, is intended to appeal to corporate, long-stay and leisure guests.
Facilities planned for the property include an indoor swimming pool and deck, fitness centre, all-day dining restaurant, speciality dining and meeting and function spaces.
The Avani+ positioning also gives Minor an opportunity to bring a more lifestyle-led proposition into the capital.
Avani is built around contemporary design, social spaces and informal dining, while the Avani+ designation has generally been used for properties offering a more elevated version of the brand experience.
That combination fits well with Hanoi’s increasingly mixed demand base, where business travel, international leisure and longer-stay accommodation all contribute to hotel performance.
Part of a larger mixed-use development
The scale of the wider Hinode City project is an important part of the signing.
Rather than operating as a standalone hotel, Avani+ Hanoi will sit within a development combining hospitality, retail, residences and serviced apartments.
That creates the potential for the hotel to draw demand from both overnight visitors and the wider community while sharing footfall with the surrounding lifestyle and residential components.
For Trading Construction Works Organization, the hotel is one of the latest additions to a diversified development portfolio spanning real estate, industrial manufacturing and energy.
Vo Toan Cong, Chairman of Gerbera-II Hospitality One Member Company Limited, a subsidiary of Trading Construction Works Organization, said the agreement marks the beginning of a long-term partnership with Minor Hotels and is intended to bring international hospitality standards to the wider Hinode City development.
Minor Hotels deepens its Asian pipeline
The Hanoi signing also sits within a wider period of accelerated expansion for Minor Hotels.
The group has more than 640 hotels, resorts and branded residences in operation and committed development across 67 countries. It has been increasing its use of management agreements and franchising as part of a more asset-light growth strategy.
Asia remains one of the regions where Minor is putting particular development emphasis.
The company said earlier this year that more than 60 per cent of the deals it expected to sign during the first quarter of 2026 would be in Asia and the Middle East, as it looks to balance a portfolio that remains heavily weighted towards Europe.
That strategy is already visible within Avani.
The brand now has more than 40 properties across five continents and continues to add both urban hotels and leisure resorts across Asia-Pacific.
Omar Romero, Chief Development and Luxury Officer at Minor Hotels, described Hanoi as an important next step for the company, noting that the property gives Minor a central base capable of appealing to both business and leisure travellers.
From resorts to city hotels
For Minor Hotels, Avani+ Hanoi represents more than another property signing.
The group already has an established presence in Vietnam’s resort markets, but Hanoi gives it exposure to one of the country’s most important commercial and cultural centres.
That changes the composition of Minor’s Vietnam portfolio.
Instead of relying principally on leisure-led properties, the group will be able to target business, extended-stay and city-break demand through a centrally located lifestyle hotel.
The mixed-use format could also prove important.
As international hotel groups compete for growth in major Asian cities, developments that combine hospitality with residences and retail offer operators access to larger projects without requiring them to own the underlying real estate.
For Minor Hotels, that aligns directly with its increasingly asset-light expansion strategy.
When Avani+ Hanoi opens in 2028, it will therefore serve two purposes: giving the group its first foothold in the Vietnamese capital and providing a new urban platform for Avani in a country where Minor has so far been better known for destination-led hospitality.
Source: Skift
