Milena Floyd has been promoted to Chief Executive Officer of Creative Restaurant Group, expanding her leadership remit as the business enters its next phase of growth and development.

Creative Restaurant Group (CRG) has appointed Milena Floyd as Chief Executive Officer, promoting her from the role of Managing Director.

In her new position, Floyd will continue to oversee the group’s day-to-day operations while assuming greater responsibility for its overall strategy, development and future growth.

The promotion follows a period of expansion and transformation for CRG over the past year. The company said Floyd has played an important role during this period, highlighting her leadership and commitment to the group’s people and restaurant businesses.

As Managing Director, Floyd had already been closely involved in the operational direction of the company. Her elevation to CEO formalises a broader mandate covering both the performance of the existing business and CRG’s longer-term strategic priorities.

For restaurant groups navigating growth, the move from operational leadership into a broader chief executive role can be particularly significant. It places responsibility for expansion, organisational development and brand direction alongside the everyday demands of running a multi-venue hospitality business.

CRG described the appointment as a natural next step for Floyd and said it looked forward to continuing to build the group’s future under her leadership.

Why the appointment matters

Floyd’s promotion signals continuity at a time when Creative Restaurant Group is pursuing further development. Rather than bringing in an external chief executive, the company has chosen a leader already closely involved in its operations, people and recent transformation.

Her expanded remit will now place strategic growth alongside operational execution as CRG looks to build on the progress made over the past year.