AIC Hotel Group has appointed Delia Osegueda as Vice President of Global Partnerships, tasking the hospitality sales veteran with expanding the company’s international presence across the United States, Canada, Europe and Asia.
Osegueda brings more than a decade of leadership experience in hospitality sales and partnership development to the role. She joins from Blue Diamond Resorts, where she served as Senior Director of Global Partnerships, overseeing commercial relationships and representing the company at major industry events including Cancun Travel Mart.
Her track record in driving sales performance earned recognition from Marriott International in 2024, when she received two distinguished honours: the Elite CALA Above Property Sales Leader of the Year and the Elite Global Above Property Sales Leader award. These accolades acknowledged her ability to generate results in complex business environments across Caribbean and Mexican markets.
In her new position, Osegueda will lead strategy development and execution with tour operators across multiple regions and source markets. Her responsibilities encompass nurturing existing partnerships, identifying new opportunities, negotiating agreements and leading cross-functional teams to increase revenue as the company enters new territories.
The appointment comes at a pivotal moment for AIC Hotel Group, which is preparing to launch properties in Jamaica and the Dominican Republic under its UNICO and DOMA brands. Osegueda will report to Kevin Hernandez, Vice President of Sales, Marketing and E-Commerce. Roberto Medero, Sales Director for Europe and Asia, and Haley Zidik, Account Manager for the US and Canada, will report to her.
AIC Hotel Group is exclusively contracted by RCD Hotels to lead sales, marketing and communications for luxury hotel properties across the US, Mexico and the Caribbean. The company traces its origins to a family-owned business that pioneered the all-inclusive concept in Mexico more than 30 years ago, introducing the world’s first all-inclusive Hard Rock Hotels and Hard Rock-branded golf courses.
The portfolio includes Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya and Hard Rock Hotel Los Cabos. The company also represents Nobu Hotel Los Cabos, Eden Roc Miami Beach and Nobu Hotel Miami Beach, alongside the UNICO Hotel Collection – a luxury all-inclusive concept that launched in 2024. UNICO properties include the award-winning UNICO 20°87° Hotel Riviera Maya and the recently opened UNICO 20°105° Riviera Nayarit. AVA Resort Cancun, a premium luxury destination, joined the portfolio in 2024.
