ONYX Hospitality Group has announced an investment of more than THB700 million in Amari Samui Resort and Villas, a beachfront extension of its existing Amari Koh Samui property in Thailand.
The 12 November announcement sets out plans for more than 65 suites and private pool villas on Chaweng Beach. Construction is expected to begin in the first quarter of 2028, with guests due to be welcomed in the third quarter of 2029.
Amari Samui expands an established operation
Plans include a dedicated club lounge, swimming pool, dining venues and leisure facilities. Guests will also have access to amenities at the existing resort, combining a more private accommodation offer with an established operating base.
ONYX frames the project as part of its quality-led growth strategy, focused on selected locations and long-term investment rather than footprint expansion alone.
For the hospitality sector, the scheme is an example of adding higher-privacy room types alongside an operating resort. The opening timetable remains a development target, not a confirmed operating date.
Source: ONYX Hospitality Group announcement. Project visual: ONYX Hospitality Group.
Related coverage: WINC Wire’s report on Janu Al Marjan Island’s planned hotel and residences examines a separate development combining resort accommodation and private residential formats.
