Fairmont Mayakoba names Kristina Sanz Director of Sales and Marketing
Kristina Sanz joins Fairmont Mayakoba to lead sales and marketing, bringing two decades of international luxury hospitality experience.
Sasha Brown
2 min read
Fairmont Mayakoba has appointed Kristina Sanz as Director of Sales and Marketing, bringing an experienced luxury-hospitality commercial leader to the Riviera Maya resort.
The property confirmed the appointment in an announcement dated 11 November. The move comes during the hotel’s twentieth-anniversary year.
Sanz will oversee sales and marketing, with responsibility for strengthening the resort’s presence in key markets and developing new business opportunities.
Kristina Sanz’s experience across brands and markets
Her career spans two decades across Europe, the Middle East and the Americas. A graduate of Switzerland’s Glion Institute of Higher Education, she has worked with St. Regis, Park Hyatt, Rocco Forte Hotels and EDITION.
Before joining Fairmont Mayakoba, Sanz led sales and revenue strategy for a portfolio of more than 20 luxury hotels in Mexico and the United States. Those properties included affiliations with Relais & Châteaux, Small Luxury Hotels of the World and The Leading Hotels of the World.
Fairmont Mayakoba is a 401-room resort set among the waterways and mangroves of Mexico’s Riviera Maya.
Connecting commercial strategy with delivery
Moving from a multi-property portfolio to a single resort changes the shape of a commercial leadership role. Portfolio experience can provide a broad view of distribution and demand, but success at property level depends on how closely sales and marketing work with the teams delivering the stay.
For hotel leaders, that relationship matters because a compelling market position has to be supported by the actual guest experience. Clear communication between commercial and operational teams helps align the promises made during the sales process with what guests encounter on arrival.
Sanz’s appointment therefore adds experience to a role whose impact extends beyond promotional activity. Building demand, choosing the right opportunities and maintaining a coherent proposition are linked responsibilities, particularly for an established resort marking a major anniversary.
Source: Fairmont Mayakoba’s official announcement, 11 November 2026.
Related Fairmont leadership coverage: Francis Desjardins’s appointment in the Pacific Northwest examines a separate operational leadership remit within the brand.
