What the event is about
- Scandinavia’s leading conference for forward-thinking HR technologies, part of we.CONECT’s established Rethink! series, focused on HR innovation, New Work, and recruitment.
- Built around practical, real-world solutions for the hybrid working world — how AI, automation, and data are reshaping HR processes.
- Brings CHROs and senior HR decision-makers together to explore the latest HR technologies, People Analytics, and recruitment innovations through live use cases and best practices.
- For vendors: a platform to showcase HR software, analytics tools, and services to a senior buyer audience.
Key Facts & Figures
- Dates: 28–29 September 2026 at the Radisson Blu Scandinavia Hotel, Copenhagen (two days).
- More than 200 senior HR professionals, decision-makers, and technology experts from across Northern Europe.
- Key topics include AI-powered automation, conversational HCM, system integration, and diversity, equity and inclusion (DE&I), plus talent management and L&D.
- One ticket also gives access to Intranet Reloaded Nordic 2026 and Total Rewards Reloaded Nordic 2026, co-located at the same venue.
- Organised by we.CONECT Global Leaders GmbH (Berlin).
Main Zones / Participation Areas
- Conference Sessions & Keynotes — strategic talks on HR tech, AI, and the future of work.
- Live Demos & Case Studies — vendors and practitioners showing real deployments.
- Roundtables — focused peer discussion on shared HR challenges.
- Matchmaking & One2Ones — curated meetings between decision-makers and solution providers.
- Partner/Exhibitor area — HR tech providers, consultancies, and start-ups.
Why it’s significant for coverage
This is the benchmark HR-tech gathering for the Nordics, so it’s a strong read on where Scandinavian and Northern European employers are actually spending on AI, analytics, and automation — not just talking about them. Because attendance skews to CHROs and senior decision-makers, the room reflects buying intent, making it useful for stories on HR-tech adoption, vendor consolidation, and the practical limits of AI in people processes. The co-located events (intranet/digital workplace and total rewards) widen the angles to employee experience and compensation. Copenhagen adds a Scandinavian design-and-sustainability lens that fits the “human-centric workplace” framing.
Tips for your coverage
- Focus on the case-study and live-demo sessions — they show real deployments and outcomes, which make for more credible reporting than vendor pitches.
- Line up interviews with CHROs on the buyer side, not just vendors, to capture what’s genuinely being adopted versus piloted.
- Use the DE&I and “responsible AI / keeping AI boxed-in” governance threads as a distinct storyline from the efficiency/automation one.
- Cross-reference the co-located Intranet Reloaded and Total Rewards tracks if you want angles on employee experience or pay.
- Confirm the exact agenda and speaker list on the event site closer to the date, as line-ups shift.